What is the objective of a keynote speaker?
For 22 years Jez Rose has been a keynote speaker in demand worldwide for his ability to make lasting change.
Understanding Purpose and Impact with Jez Rose:
The Purpose Behind the Podium
Every great event needs a spark: that pivotal moment that energises the audience and unifies the message. That’s where the keynote speaker comes in.
But beyond the applause and stage presence, what is the real objective of a keynote speaker? Why do organisations invest in bringing in high-caliber speakers like Jez Rose?
The answer is simple: to create lasting impact. A keynote speaker is not just a performer, they are a strategist, a motivator, and a catalyst for change.
The right speaker sets the tone for transformation and Jez Rose is one who exemplifies this powerful role.
The Core Objectives of a Keynote Speaker
1. Set the Tone and Theme of the Event
One of the primary objectives of a keynote speaker is to establish the central message of the event. They provide a unifying narrative that connects various sessions, workshops, or panels.
Jez Rose excels in this role by weaving together science, storytelling, and humour to immediately engage audiences while staying tightly aligned to the client’s event goals.
“A great keynote is like a compass; it orients your audience for the journey ahead.”
— Jez Rose
2. Deliver Insight and Expertise
A keynote speaker brings more than charisma. They are often chosen because of their expert knowledge in a specific field, from creativity and innovation to wellness and behaviour.
Jez Rose stands out here. With over 20 years of experience as a behavioural expert and author, he shares actionable insights from his slow+simple approach, grounded in psychology and backed by research. His content resonates with diverse audiences, from Fortune 100 leaders to educators and frontline teams.
3. Inspire Change and Action
Inspiration is not the end goal it’s the means to spark action. The objective is to move audiences from passive listening to motivated doing.
Through his #1 bestselling book Flip the Switch, and his dynamic keynotes, Jez gives audiences a clear path to applying new ideas and making tangible changes in mindset, behaviour, and outcomes.
4. Build Emotional Connection with the Audience
Events are about people, and we remember how we are made to feel.
One of the most underrated objectives of a keynote speaker is to create an emotional connection: to build trust, authenticity, and relatability.
Jez Rose’s speaking style is engaging, humourous, and human. Whether he’s talking about workplace well-being, simplicity, or behavioural science, he connects on a personal level, helping audiences feel seen and understood.
5. Align with Organisational Goals
Effective keynote speakers understand that every event has strategic objectives. Whether it's to increase employee engagement, launch a new initiative, or drive culture change, the speaker must complement those goals.
Jez works closely with clients to tailor every keynote, ensuring it’s not just inspiring but that it’s strategically aligned. He’s known for customising content to reflect each organisation’s mission, values, and challenges.
Jez Rose: A Masterclass in Purposeful Speaking
So, why do global organisations like Google, Pfizer, and Nestlé trust Jez Rose to take the stage?
Because he delivers on every keynote speaker objective:
He sets the emotional tone with insight and humour
He educates with science-based content
He inspires behaviour change
He creates connection and conversation
He drives action long after the applause
From getting more from less and change management to well-being and creativity, Jez’s topics are timely, relevant, and deeply impactful.
Topics Jez Rose Covers
Behaviour and Performance Psychology
Leading Change in Organisations
Employee Engagement and Motivation
Creativity and Collaboration
Personal and Professional Development
Creating Sustainable Culture Change
Each topic is grounded in research, made engaging with real-world stories, and delivered with energy that captivates every audience—from boardrooms to conference halls.
Explore Jez Rose’s Speaking Topics
Beyond the Stage: Sustained Learning and Growth
Another key objective of a keynote speaker is to plant seeds for long-term growth.
Jez extends the keynote experience through his online development platform The Journey, in-person workshops, and the practical frameworks he shares in his talks and books.
His approach turns a single keynote into a starting point for meaningful development making the ROI of hiring him stretch far beyond event day.
Why the Objective Matters More Than Ever
In today’s fast-paced world, attention is a precious resource. You can’t afford to hire a keynote speaker who simply fills time.
You need someone who activates the room, delivers value aligned with your objectives, and gives your audience tools to improve how they think, work, and lead.
That’s why Jez Rose is in such demand -because he understands the role, the responsibility, and the opportunity that a keynote brings.
Purposeful Speaking for Powerful Events
So, what is the objective of a keynote speaker?
To energise, align, and inspire. To challenge thinking and ignite action. And above all, to serve the goals of your event and your audience.
Jez Rose checks every box, and adds a few more. If you're seeking a speaker who doesn’t just inform but transforms, Jez is the name to know.
Ready to Book Jez Rose?
Make your next event unforgettable, meaningful, and measurable.
Learn more at thatjezrose.com